BitCard? has announced a new relationship with Blackhawk Network (BHN), one of the world’s leaders in branded payment technology. Through this groundbreaking commercial relationship, BitCard? will offer its Bitcoin Gift Card at select U.S. retailers in BHN’s vast network of retailers and B2B channels.

This relationship marks a major milestone for both BitCard? and BHN. BitCard? is introducing one of the first Bitcoin products to BHN’s network, while BHN is increasing the visibility of BitCard? to help drive further access of Bitcoin. Additionally, this commercial relationship will diversify the offerings, allowing retailers, card rewards, airlines, loyalty companies, and many more within BHN’s network to purchase BitCards? and offer them to their customers as part of their existing merchandise, benefits or rewards programs.

“We’re pleased to partner with BitCard?,? offering its gift cards redeemable for cryptocurrency in our portfolio. This marks an exciting step for Blackhawk within the world of crypto, and we’re delighted to offer our vast network a new and innovative gift card option. We look forward to seeing the positive impact this partnership will have on our industry.”– Steve Dekker, Managing Director, Americas, Blackhawk Network

The BitCard? rollout is expected to go live in the coming days, and both companies are eager to see the beneficial effect of this offering.