Gaming, Ecommerce and DeFi applications are leveraging Sui’s singular social authentication to eliminate the biggest hurdle blocking mainstream audiences from web3.

Sui, the rapidly ascending Layer-1 blockchain created by the leaders of Facebook’s Diem project, today announced that over 10 decentralized applications (dApps) in the Sui ecosystem have integrated zkLogin, the first-of-its-kind primitive that makes Web3 login as simple as signing in with familiar web credentials such as Google or Twitch.

Sui continues to advance zkLogin, adding new providers and additional features such as multi-sig capability and more. Thanks to these recent additions, it’s estimated that thousands of users will now be able to use zkLogin and experience one of the world’s first one-click onboarding into crypto.

“zkLogin is a native utility unique to Sui that empowers developers to offer users the ability to use the same social logins they use everywhere else to authenticate with web3 applications,” said Kostas Chalkias, Co-Founder & Chief Cryptographer of Mysten Labs, the a16z and Circle-backed company that created the Sui Network. “As we enter the next phase of adoption, the existence of tools like zkLogin will become a prerequisite to onboard mainstream users into the decentralized web.”