91精品在线观看国产-一级毛片免费看全集-三级黄日含免费的-欧美一级a做一级a做片性-黄色一级毛片黄片库-美国一级黄片操逼-免费二级毛片完整视频-国产精品久久久久久一级毛片男模-一级A做一级A做在线观看AV

【?? ??? ??】Heinz actually uses the ad campaign pitched by Don Draper in 'Mad Men'

【?? ??? ??】Heinz actually uses the ad campaign pitched by Don Draper in 'Mad Men'

It's said that life imitates art. That seems especially true if you're a ketchup company,?? ??? ?? and said art contains a bunch of free ideas for selling ketchup.

Heinz is pulling its latest ad campaign straight from the smoke-filled boardrooms of Mad Men's Sterling Cooper Draper Pryce.

SEE ALSO: 'Mad Men on acid' gallery is the aesthetic that's about to take over your Instagram feed

The condiment brand plans to run a set of billboards and print ads cribbed from a pitch Don Draper made to a fictionalized version of the company in the AMC series.

The ads are stark and minimalist in the understated style typical of Draper, the consummate purist. Each consists only of a mouth-watering food close-up and a slogan: "Pass the Heinz."

"It's simple, and it's tantalizingly incomplete," Draper says in one of his signature ruminative pitches.

Mashable Trend Report Decode what’s viral, what’s next, and what it all means. Sign up for Mashable’s weekly Trend Report newsletter. By clicking Sign Me Up, you confirm you are 16+ and agree to our Terms of Use and Privacy Policy. Thanks for signing up!

The unimpressed Heinz executives on the show put it a different way: "It feels like half an ad."

Their real-life modern counterparts were evidently more receptive to Draper's high-minded nonsense. It probably helps that tying an ad to a popular TV show ensures that several articles like this one will be written about it, guaranteeing free publicity.

Original image replaced with Mashable logoOriginal image has been replaced. Credit: Mashable Original image replaced with Mashable logoOriginal image has been replaced. Credit: Mashable Original image replaced with Mashable logoOriginal image has been replaced. Credit: Mashable

The ads even came complete with a typewriter-style press release set in the show's fictional universe.

Original image replaced with Mashable logoOriginal image has been replaced. Credit: Mashable

There's no word on whether the stunt might stir up a classic agency showdown between Sterling Cooper Draper Pryce and DAVID Miami, the company's current (and very real) ad agency.


Featured Video For You
Neil Degrasse Tyson answers our silliest Snapchat questions | Mashable

Comments

Leave a Comment