The ??? ?????? ?? ??? ????? ??????? ????????self-proclaimed beer company of America is calling on you to find the golden ticket. Or actually, the golden can.

Anheuser-Busch is playing Willy Wonka and giving out a golden can with a coveted prize sitting at the other end — Super Bowl tickets for life.

You just have to buy Bud Light. And not just that, but only packs of 18, 24 or 30 12 oz. cans. Hidden among those specially marked beer packages — between now and Jan. 16. — are 37,000 cans with limited-edition "Strike Gold" Super Bowl-themed packaging.

If someone's lucky enough to find a golden can, they can enter a contest to win Super Bowl tickets for the next 51 years, the company has promised.

They just have to post pictures with the golden can and the hashtags #SBTix4Life and #Sweeps on Facebook, Instagram, or Twitter and/or on BudLight.com.

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Six winners will receive season tickets to an NFL team of their choice, while one grand prize winner will get lifetime Super Bowl tickets.

The contest will take place everywhere in the U.S., although there won't be any golden cans in California. There, consumers can only enter the contest by doing so online — another option that's open to everyone. Instructions and rules for entry can be found online.