LONDON -- Coming back from holiday and hang neck sex videopicking up a Toblerone at the airport is a time-honoured British tradition.

With its sizeable hunks of chocolate and trademark, triangular shape, the spiky Swiss bar has long held a place in the nation's heart.

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Recently, though, something happened that immediately caused the tide of public opinion to turn from universal love to total, seething outrage.

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Yep: Toblerone changed the shape of their chocolate bar, minimising the chocolate-content by making the gaps between the triangles bigger.

And just like that, the floodgates opened.

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People weren't happy. Comments poured in on Toblerone's Facebook page, Twitter went wild, and a Reddit thread in r/unitedkingdom addressing the altered shape received almost 700 comments.

Someone even brought Brexit into the mix.

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Eventually, the story made the BBC, and it was clear from the "Most Read" section -- on the day of the U.S. presidential elections -- just how passionately people feel about the issue.

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Basically, people feel really, really passionate about this.

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Toblerone issued a statement a few weeks back on their Facebook page to explain the changes -- basically, they said it came down to a change in shape or a change in price, and they went for the shape option.

From the looks of social media, though, they may be regretting their decision.

BONUS: Chocolate kebab is all you need