Oh,hd ??? ?? Uber.

Uber has come under fire again for a sexist campaign it ran for UberEats in India, to mark Wife Appreciation Day, which falls on Sept. 17.

"Dear Husbands, a gentle reminder -- Today is Wife Appreciation Day!" the note issued to customers in Bangalore said.

"Order on UberEats and let your wife take a day off from the kitchen. Use promo code 'nocookingday'."

The promotional message was quickly slammed on Twitter.

This Tweet is currently unavailable. It might be loading or has been removed.

How's that "changing our ingrained culture of sexism" thing going, @Uber?

— Dustbin Timberlake (@asolivieri) September 16, 2017

Use promocode 'cookingiswomenswork' and we'll reaffirm gender stereotypes!

— NoTrumpsClub (@NoFordsClub) September 17, 2017

pic.twitter.com/0YW5t2XItP

— Grudging Optimist (@grudgingoptimst) September 17, 2017

Sadly, nothing's changed at Uber. Not one bit.

— Venkat Ananth (@venkatananth) September 17, 2017

As a man who's been cooking & doing kitchen duty for over 45 years, I find this sensibility so offensive.

— Ian King (@ianking51) September 17, 2017

Uber later apologised and removed the message, saying it was "totally inappropriate."

This was totally inappropriate. We've removed it and we apologize.

— Uber Comms (@Uber_Comms) September 17, 2017

Uber's Chief Brand Officer, Bozoma Saint John, also added that the message was "completely unacceptable."

Oh hell no. This is completely unacceptable. Will take care of this.

— Bozoma Saint John (@badassboz) September 17, 2017

This gaffe is the latest to the pile of accusations against Uber on sexism.

A former Uber engineer's blog post speaking of the sexism and harassment she experienced at the ride-hailing company went viral earlier this year, leading to investigations that saw more than 20 employees fired.

Looks like Uber still hasn't learnt from its mistakes.