Amazon CEO Jeff Bezos is xem video phim setlooking pretty jacked lately, and like so many other fitness buffs, Bezos decided to join Instagram to show off his assets — but his first post isn't quite what you might expect from a fitness guru.

Bezos' first post on Instagram is a video that pans around a beautiful building campus, which, as we discover, is the Blue Origin manufacturing facility in Cape Canaveral. The private space company hopes to compete with SpaceX to send rockets to the moon (among other things) in the not-so-distant future.

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The facility is where Blue Origin will soon begin production on its New Glenn rocket, which was first revealed back in March. The video eventually zooms in on the roof, where the buff Amazon mastermind holds a sign that says, "rocket factory coming soon," teasing the factory's commencement of operations.

The post doesn't include any other details about the facility, but we know that the first launch of a New Glenn rocket is planned for 2020. If nothing else, at least we get to see our new favorite action hero rocking his now-infamous shades, like a billionaire Vin Diesel clone.

My hopes for his next post? A self-referential rocket meme. Give it to us, Jeff.